FABULLIER
High-impact UGC that drives bookings and product sales for hotels, destinations, and lifestlye brands
trusted by
VIDEO PORTFOLIO
A Selection of Paid Collaborations, Gifted, Brand Work & Spec Ads
RESORTS AND HOTELS
Vana Belle: Resort experience
Vana Belle: Thai culinary class experience
W Koh Samui: Resort experience
W Bangkok: Afternoon Tea experience at Paii
W Bangkok: Hotel experience
W London: Hotel experience
TRAVEL - APPS AND TOURISM
Destination Lifestyle Ad: Central West London
Travel App Ad: booking.com
Travel App Ad: cozycozy.com
Travel App Ad: cozycozy.com
Travel App Ad: cozycozy.com
Products
Fashion Product Demo: GRAMS28
Tech Product Demo: Orbitkey
Luggage ad: TAKE OFF, product review
Luggage ad: TAKE OFF, airport sizer check
Premium Luggage ad: MVST Select
Tech Product Unboxing / ASMR: DJI Mic 3
health & fitness
Lifestyle Food + Fitness: Healthy meal prep, Simmer
Fitness supplement: Boost Oxygen canisters, SunVitD3
Health supplement testimonial: Vitamin, SunVitD3
Health supplement testimonial: Vitamin, SunVitD3
CASE STUDY: W KOH SAMUI
An experience-driven UGC series
We collaborated with W Koh Samui to produce four high-impact videos and accompanying photography showcasing the property’s standout experiences: Woobar, Floating Breakfast, SIP Bar, and AWAY® Spa.
Our approach focused on immersive, couple-led storytelling — highlighting not just the spaces themselves, but how they feel to the modern traveller.
The content was selected and pinned to W Koh Samui’s Instagram profile, helping anchor their social presence with authentic, experience-first content.
PHOTOGRAPHY PORTFOLIO
A selection of photography covering hotels, products and travel. For a larger selection click here
Our creative process and production.
OUR VIDEOS COME WITH
Full authenticity & us being completely OURSELVES
Strategic research, copy, scripting, and CTA done for you
Scroll stopping edits with pacing that focuses on real human psychology
Always following what’s working, and respecting your brands tone of voice
One FREE revision per video
OUR VIDEOS DON’T COME WITH
Stiff, scripted voiceovers or inauthentic delivery
“Pretty video, no strategy” content with no marketing logic behind it
Shaky, low quality footage or scenes that feel unplanned
Lazy edits with no pacing, rhythm, or storytelling flow
Copy‑paste concepts.. every project gets intention and creativity
Pushy, overly salesy ad styles that feel like commercials instead of content
It’s easy to make something look good. It’s much harder to make it convert. That’s why we don’t just create “fun” content, but follow a strategic, performance-driven UGC approach designed to deliver real results. Every piece we produce follows a framework rooted in psychology, storytelling, and buyer behaviour, so your brand doesn’t just get views, it gets sales.
HOW WE BUILD CONTENT THAT CONVERTS.
1. HOOK
A powerful hook consists of these elements to stop the scroll in less than 3-seconds:
Visual Hook
Text Hook
Audio + Music Hook
Caption Hook
2. PROBLEM
Make the viewer feel seen by surfacing a real, everyday pain point that your product solves without overly complexifying it.
3. SOLUTION
Show your product in action, solving the problem in a way that feels natural and easy for the viewers. This is where belief starts to build, and where we position your brand as the hero.
4. BENEFITS
Now we reinforce the why & how, including unique features, emotional payoff, or lifestyle shift. I showcase benefits in a way that feels fun, modern, and relatable.
5. CTA
Close strong, and drive real action. Every video ends with a confident but natural call to action so viewers know exactly what to do next (without feeling sold to).
About us
We’re Rom and Phil, the duo behind Fabullier (Fab-yu-lee-yay). We create bold visuals and authentic stories that help travel and lifestyle brands drive sales, boost bookings, and build trust.
Our years in the corporate world taught us the value of clear communication, reliability, and genuine connection. Now we bring that same care into content creation, making it simple and enjoyable for brands to partner with us while keeping the storytelling fresh and creative.
From scroll-stopping Reels to high quality photography, our content is designed to perform. When we’re not creating, you’ll find us exploring new cities, staying healthy using our home gym, or hanging with our Boston Terrier, Georgina.
CONTACT us
Content strategy call
A focused 15 minute call to explore how Fabullier can create high impact UGC for your brand. We’ll dive into your goals, content needs, and show you how our video first approach brings hotels, destinations, and lifestyle products to life.
Prefer email? Reach us at hello@fabullier.com and we’ll get back to you quickly.
